Deya explains that her early business struggles came from self-sabotage rooted in unmet emotional needs, and that Brianna Wiest's book 'The Mountain Is You' gave her the tools to work through it and grow her business to six figures.
1You are the mountain. The book's core idea is that everything you want, freedom, money, peace, sits on the other side of a mountain that is actually yourself. Limiting beliefs like 'I can't run a business' or 'it's too late for YouTube' feel like facts but are just beliefs you can question and change.
2Signs of self-sabotage. - Always being too busy
- Perfectionism
- A loud inner critic
- Unrealistic expectations
- Judging others harshly
- Endless justification for inaction
- Playing the blame game
- Deep resistance to what you want
- Shiny object syndrome, jumping between projects
3Self-sabotage as protection. Self-sabotage isn't your brain trying to destroy you, it's trying to protect your ego. It blocks risky moves like posting a video or pitching a client because they threaten unconscious needs for validation, belonging, safety, or control.
4Core commitments vs core needs. Core commitment (what you chase)- Needing control
- Needing everyone to like you
- Needing everything to be perfect
- Needing constant validation
Core need (what actually fixes it)- Trust in yourself and others
- Self-worth that doesn't depend on performing
- Accepting yourself as imperfect
- Self-acceptance
5Feel emotions instead of burying them. - Regret means: do it now
- Anger gives energy to take a stand and make a change
- Jealousy shows what you secretly want
- Sadness shows what you deeply value
- Guilt shows where you fell short of your own standards
- Embarrassment often shows a gap between who you are and what you show the world
6Comfort beats happiness. Humans choose familiar comfort over what's objectively better for them, which is why people stay in bad jobs, toxic friendships, or avoid cold-pitching clients out of fear. The longer you tolerate the wrong things for comfort's sake, the bigger your mountain grows.
7There's no big breakthrough moment. Wiest argues the dramatic moment of total clarity and effortless change never comes, so waiting for it just keeps you stuck. Real change comes either from getting fed up enough to act, or from treating yourself with the same compassion you'd give a friend, and then taking tiny consistent steps, like 15 minutes a day, instead of trying to overhaul your life all at once.